Google Analytics Certification

As a Website Owner, you'll benefit from knowing how to properly use Google Analytics. Why?

  • You want to get more web traffic to your website.
  • You need to identify which are your top 3 traffic sources, and then further improve them (to get you more customers).
  • You need to identify your top 3 web pages, and then improve them (so your customers stay longer on your website, and subsequently you get more sales).
  • You need to set up your website's BIG goals and Mini goals, and "track" their performance. This will help you improve your website's conversions i.e. More sales!
  • It is about knowing your website's data.
  • It is about getting insights from your website's data.
  • It is about taking actions based on your website's data.

Google Analytics can benefits Job Seekers who are in the job market looking for a new challenge. Why?

  • Google Analytics Certification is for people who are going to work in data analytics jobs.
  • Google Analytics Individual Qualification (or GAIQ) is the official name of the exam / qualification.
  • GAIQ qualifies you as a professional having the knowledge required to work on analytics projects or roles.
  • For example, in Digital Marketing Analytics you will help internet marketers with their marketing campaign's data analysis.

What is Google Analytics Certification?

Google Analytics Certification comes with two types:

  • Google Analytics Individual Qualification (GAIQ)
  • Google Analytics Certified Partner (GACP)

Google Analytics Individual Qualification (GAIQ)

GAIQ Certification is for individual persons. When you have passed the GAIQ exam and qualified, you can show your certificate to other people through Google Partners public profile page.

Google Analytics Certified Partner (GACP)

Google Analytics Certified Partner (GACP) Certification is for companies. i.e. As a business you can get qualified for GACP.

When you have passed the GAIQ exam, your business isn’t qualified for GACP. Additional requirements must be met to be listed as a Google Analytics Certified partner.

Google offers a GAIQ badge to your business after the qualifications have been met.

As a result you can provide analytics and conversion optimization services to other startups or online businesses.

Is Google Analytics Certification Worth It?

Why Google Analytics Qualification is Important?

Google offers a GAIQ badge to your business after the qualifications have been met.

As a result you can provide analytics and conversion optimization services to other startups or online businesses.

Your Google Analytics Experience Helps You Get a Better Paid Job

Google Analytics is every data analyst’s first step and contains the core background knowledge of web analytics and data analytics.

In many data related job descriptions, you will see one of the requirements is having previous experience working with Google Analytics.

“Experience with Google Analytics, Google AdWords or similar products.”

Jobs Require Google Analytics

With the background knowledge or experience with Google Analytics, you have an upper hand in the types of jobs below.

Web Analyst – This role is responsible to set up the analytics, compile reports, and analyze data for websites. A web analyst should understand many aspects of web traffic and user behavior.

Web and/or App Analyst – The role does the work of a web analyst and the similar work for mobile apps.

Business Data Analyst – The data analyst role requires more than a web/app analyst, and needs to have the experience to connect the dots between internet traffic and a company’s business strategy. A business data analysts is expected to query and process data, provide reports, summarize and visualize data. Data Analysts must have a strong understanding of how to leverage data analytics tools and methods to solve problems. A business data analyst helps people from across the company understand specific queries with ad-hoc reports and charts.

Analytics Lead – Google’s offices hire this Analytics Lead role from time to time.

Head of Data Analytics / Chief Data Officer – This role was once previously a web analyst, a business data analyst or an analytics lead. Now she overseas the entire data analytics team (or division) and provide strategies and future directions in data analytics.

Data Scientist – A data scientist is similar to a statistician role that includes the use of advanced analytics technologies and methods. They use machine learning, predictive modeling and a few more advanced methods. The main objecitve is to turn a company’s big data into valuable and actionable insights.

Data Engineer – A data engineer builds the infrastructure and pipelines that prepare and transform the big data for data scientists. Data engineers are software engineers who design, build, integrate data from various sources, and manage big data. A data engineer is able to write complex queries to make the data easily accessible, and optimize the performance a company’s big data ecosystem.

Who Should Be Certified with GAIQ?

Recent graduates who are to go for job interviews that will require data or analytics skills.

SEO (Search Engine Optimization) or PPC (Paid Search Marketing, or Pay Per Click) specialists who are prepared to improve analytics skills.

Marketers who want to take up marketing analytics.

Website owners who are learning to increase sales online through data analytics.

Google Analytics Certification Exam

GAIQ is an exam to test your knowledge on digital marketing analytics and Google Analytics.

More importantly, the exam is the one official exam provided by Google.

Passing the exam shows you have the ability to work on Google Analytics (which is Google’s official analytics tool in which many websites use).

Taking the GAIQ Exam is free of charge.

Format of GAIQ Exam

Let’s look at the format of the exam.

The GAIQ Exam is available in English and many different languages. You can choose your preferred language when writing the exam.

You are required to complete the 70 multiple choice questions in 90 minutes.

To pass the exam, you must have 80% questions correctly answered (i.e. 56 out of 70).

Some multiple choice questions require you to choose more than one options.

When taking the exam, you aren’t allowed to pause, go back, or mark any questions unanswered.

You can pause the exam as many times as you need. Pause the exam when you are being interrupted or may be away from your computer for a few minutes. Resume the exam when you are ready again.

The good practice is to pace yourself correctly and complete one question per minute. Even doing so, at the end of the exam you may be surprised to have left with only less than 5 minutes.

Google Analytics Academy

The second method is you take your time. Make use of Google’s materials when preparing for GAIQ Exam.

In Google Analytics Academy, go through the following sections.

1. Google Analytics for Beginners

2. Advanced Google Analytics

3. Ecommerce Analytics: From Data to Decisions

4. Google Tag Manager Fundamentals

5. Join and ask questions at Google Analytics Solutions Community

Google Analytics Topics

It always gives you advantages to when you can cover both the Google Analytics basics and a bit more of the in-depth knowledge. You can always do further reading in your own time.

Below are a few topics for your additional reading.

Traffic Sources

Google Analytics Traffic Sources – Google Analytics can identify which other websites (i.e. which traffic sources) your website visitors came from. The traffic sources are reported in two attributes: Source (e.g. Baidu) and Medium (i.e. organic).

Campaign Tracking

Google Analytics Campaign Tracking – When you place online ads on some websites, you may want to track the performance of your ads. With campaign tracking, you can tag the URLs of your ads, and your ad performance can be reported in Google Analytics.

Goal Tracking

Google Analytics Goal Tracking – Visitors perform certain actions while they are on websites. Actions including new account sign-ups, newsletter subscriptions, and many more can be tracked through Google Analytics goal tracking.

Enhanced Ecommerce

Google Analytics Enhanced Ecommerce Tracking – On an ecommerce site, visitors may make purchases (or transactions). Google Analytics enhanced ecommerce tracking can track the information about these transactions including order IDs, transaction revenues, product IDs, product quantity, shipping cost, and more.

Custom Reports

Google Analytics Custom Reports – By default, Google Analytics already give you many useful data reports. Often you may need to segment your data, and that’s when you create and use custom reports.

Custom Dimensions and Custom Metrics

Google Analytics Custom Dimensions and Custom Metrics – You can create custom dimensions or custom metrics in Google Analytics and get them show up in reports.

Calculated Metrics

Google Analytics Calculated Metrics – You can manually create a new metric based on the calculated value of two or more previously existed metrics.

Google Tag Manager

Google Tag Manager – Without Google Tag Manager (GTM), you need to add your Google Analytics Tracking Code (GATC) directly to files on your website. When you also have tracking codes for AdWords, Floodlights, and other third-party analytics tools, you will have to manual each type of tracking codes (through the files on your site).

Google Tag Manager works through container tags that you place on all your website pages. When using GTM, you no longer have to maintain each of the tracking codes in the source files. With GTM, you specify the tags that you need to fire all from within the Google Tag Manager user interface.

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